Director of Marketing & Communications

Company: Tennessee Society of Association Executives
Location: Washington
Posted on: October 31, 2024

Job Description:

NAGC seeks a driven and dynamic marketing & communications professional to join our small but mighty team. NAGC is a small staff organization where every team member wears many hats and has the opportunity to stretch beyond their job description. NAGC's staff team maintains a member-centric approach while committing to innovation. The NAGC team believes in utilizing technology to enhance productivity and create a positive work-life integration while providing exceptional member service. The Director of Marketing and Communications will elevate and extend NAGC's marketing and communications efforts to expand the association's visibility and enhance its growth. Reporting to the Executive Director, the Director of Marketing and Communications will oversee the promotion and branding of the organization, develop strategies associated with overall NAGC awareness, promotion, and communications, and drive growth in membership, product sales, and event success. Measures of success for this role include maximizing growth in both dues and non-dues revenue, increasing the Association's customer base, and enhancing NAGC's brand image. The Director of Marketing and Communications will work closely with other senior staff within the organization as a partner on a variety of strategic initiatives. NAGC fosters a collaborative team environment with highly self-motivated and enthusiastic staff. This position is remote. The ideal candidate will be located in the Washington, DC metro area. Principal Duties and Responsibilities Marketing

• Develops and executes comprehensive marketing plans and promotional activities for all NAGC programs, including but not limited to the NAGC Annual Convention, membership, professional learning events (both in-person and online), and publications.
• Collaborate with other staff to identify marketing needs and develop marketing plans, including the development of creative copy, email campaigns, internal and external ads, and measures of campaign success.
• Identify, collect, and analyze marketing and communications metrics to evaluate against team goals and objectives.
• Create and implement a consistent and creative social media strategy designed for each channel's unique audience.
• Establish and oversee best practices in digital marketing, including SEO, PPC, email marketing, and metrics analysis.
• Enhance and protect the NAGC brand by ensuring consistent and accurate execution of its image and messaging across all collateral.
• Oversee the creation and editing of digital messaging, advertisements, artwork, and other marketing materials.
• Maintain a general marketing calendar to track all campaigns and initiatives.
• Efficiently manage the marketing budget and allocate resources effectively across all activities. Communications
• Develop and implement a comprehensive communications strategy to increase the visibility of the association, its activities, and strategic priorities.
• Collaborate with staff to proactively build awareness for gifted and talented education through proactive communications and media relations.
• Oversee and coordinate maintenance of the NAGC website and ensure that the website promotes current and accurate information.
• Oversee media and public relations for the association, including the creation and dissemination of press releases and management of media contacts.
• Create, write, edit, and produce collateral, articles, social media content, and other materials as needed.
• Oversee the development and dissemination of the weekly NewsSource newsletter. About You
• You're a collaborator. Working with teams and building consensus energizes you.
• You are always looking to improve. You're not one to rest on your laurels. You're always looking for ways to learn from past experiences and build on success.
• You are creative, love to innovate, and thrive in a mission-driven environment.
• You have a start-up mentality. NAGC is a small team, so individuals who can see the big picture beyond their specific job description succeed here.
• 5-7 years of professional marketing, communications, advertising, or public relations experience, preferably in an association or non-profit environment.
• Experience working with vendors, developing and managing budgets, and managing revenue centers of the organization.
• Commitment to working with shared leadership and cross-functional teams.
• Highly effective collaboration and project management skills.
• Excellent writing/editing and verbal communication skills.
• High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels.
• Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives.
• Proven ability to work independently in a changing environment and manage and prioritize multiple projects with competing requests and deadlines.
• Strong orientation toward service to others.
• Commitment to advancing diversity, equity, and inclusion, including personal and organizational growth.
• Advanced proficiency in MS Office (Word, Excel, Outlook, PowerPoint) and other business tools such as Zoom and SharePoint.
• Travel required-to the annual convention, affiliate conferences, and related education conventions as necessary.
• Bachelor's degree in marketing, communications, business, or education; a master's in business, marketing, or communications is a plus.
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Keywords: Tennessee Society of Association Executives, Reston , Director of Marketing & Communications, Executive , Washington, Virginia